-Computer controlled electronic billboards displaying multiple messages for up to 10 seconds each

-Positioned in highly visible, heavily trafficked locations along freeways and major arteries

-Offer the fexibility to change a message hourly, daily, weekly or monthly

-Allow advertisers to respond in real-time to current events and market conditions with instantaneous creative updates

-Engage and develop a dialogue with consumers when purchased in multiples or networks

-Display and remove date specific messages in a timely manner